1100hrs

Attendees Join the RE Virtual Forum

1115hrs

Welcome Remark by Professor Dr Ahmad Bin Othman, Deputy Vice Chancellor of Berjaya University College

1125hrs

Opening Address by Mr. Alan Pryor, Chairman of Business Events Council Malaysia (BECM)

1135hrs

Roundtable Discussion Topic 1:

Redesigning the Future of Business Events: Engagement, Environment & Experience

Business events play a vital role in the development of global trade and help to enrich intellectual engagement. Malaysia’s business events industry is expected to generate more than RM3.9 billion in gross national income and bring in 2.9 million visitors by 2020. Due to the COVID-19 pandemic over 1,250 business events in Malaysia have either been postponed or cancelled, resulting in an unprecedented economic loss of over RM1.75 billion. This topic aims to discuss the engagement, environment, and experience via physical, hybrid, and virtual events. It is the fastest way for businesses to connect with each other and rebuild the economy again.

Panelists
Mr. Yusno Yunos, CEO / Founder from Evenesis
Mr. Jason Yap, Group General Manager from Star Media Group
Ms. Pearly Lim, Marketing Manager - Local Mainstream from Heineken Malaysia Berhad

Moderator
Ms. Looi Pei Wen, Final Year Student from BERJAYA University College

1310hrs

​Roundtable Discussion Topic 2:

Readapt to Remain Resilient: A Hospitality Perspective

Hospitality industry is one of the fastest and largest rising sectors in Malaysia has been contributing through economic development and providing job opportunities. However, during the movement control order (MCO) period, the Malaysian Association of Hotels (MAH) has estimated a loss of RM560.72 million in revenues. A sample size of 56,299 workers in the hotel industry, 2041 staff were laid off, 9,773 (17%) were asked to take unpaid leave and 5,054 (9%) got pay cuts. Thus, the industry is now being deeply struck and affected due to the unprecedented challenges from the pandemic.  This topic aims to assist the businesses in the hospitality industry to reshape and readapt the new norms during the pandemic through the exploring journey and discovery of innovative ways.

Panelists
Ms. May Cheong, Hotel Manager from Berjaya Times Square Hotel, Kuala Lumpur
Mr. Pravir Mishra, Area General Manager from The Taaras Beach & Spa Resort, Redang Island
Mr. Suresh A/L Rajenthiran, Marketing & Communications Manager from Banyan Tree Kuala Lumpur and Pavilion Hotel Kuala Lumpur, managed by Banyan Tree

Moderator
Ms. Tan Yin-Ee, Final Year Student from BERJAYA University College

1455hrs

Roundtable Discussion Topic 3:

Reimagine to Reignite Live Events Industry

Live event industry has contributed to Malaysia’s economy as it engages memorable experiences to the audience. Unfortunately, all large-scale events and mass gatherings have been postponed and cancelled following the increase in COVID-19 positive cases. An estimated total of RM300 million had been lost in the live events industry up to August 2020. However, there is no denying that the pandemic has changed how the industry operates. The topic aims to discuss how members of ALIFE reimagine and reignite live events experiences to overcome the new norm and return stronger again.

Panelists
Mr. Rizal Kamal, President of Arts, Live Festival and Events Association (ALIFE), Founder / Director from LOL Asia
Ms. Munas Van Boonstra, Treasurer of Arts, Live Festival and Events Association (ALIFE), Client Partner, One Publicis and Founder of Nasty Inc Management Sdn Bhd

Moderator
Ms. Lim Xue Ying, Final Year Student from BERJAYA University College

1630hrs

Roundtable Discussion Topic 4:

Reshaping the Demand of Tourism in the New Norm & Beyond

The tourism industry is one of the largest and fastest-growing sectors in Malaysia and is also loved by tourists for a visit in South East Asia. Malaysia welcomed a massive 13.35 million foreign tourists and reported a rise of 6.8% in tourist receipts thus contributing RM41.69 billion to the revenues of the nation during the first half of 2019. Due to the COVID-19 pandemic, losses suffered by the country’s tourism and culture industries in the first half of 2020 amount to around RM45 billion. This topic aims to discuss what are the strategies that can be used in reshaping the demand of tourism in the new norm and beyond the traditional method we travel as well as to improve the consistent extraordinary experience.

Panelists
Ms. Rachael Lum, Co-Founder from LokaLocal
Mr. Jaston Ng, Vice President - Product Development from Holiday Tours & Travel

Moderator
Mr. Thineshendraen A/L Mahaendran, Final Year Student from BERJAYA University College  

1755hrs

Competition Announcement of Winners on Social Media Contest

Grand Lucky Draw

1805hrs

Closing Speech by Ms. Chan Yan Min, Project Manager of RE Virtual Forum

1810hrs

End