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BERJAYA University College (DKU007(W))
Level 11 West, Berjaya Times Square, KL
GOOD COMMUNICATION SKILLS IS THE KEY TO SUCCESS
Bachelor of Communication students will be armed with cutting-edge information and knowledge, critical thinking skills, leadership abilities, and industry experience, all of which to make students versatile as we prepare them for highly sought after jobs/careers in the communication and media-related industries.
BSC
WHY CHOOSE THIS PROGRAMME?
Communication is, of course, a basic part of human interaction in our work, play and daily living. It is also a key engine of growth in today’s global economy. The rise of the communication technology has generated a number of new jobs and careers. At the same time, it has opened up new possibilities to existing jobs and careers like in advertising and public relations. Having a bachelor’s degree in communication will certainly prepare graduates well for interesting and rewarding employment in:
- the dynamic industry of advertising and branding to give products/services powerful appeal in order to develop an edge over the competition;
- the world of public relations and persuasion to generate trust and loyalty for corporations among their various publics;
- the challenging practice of implementing effective and productive communication flow and relationships in organisations like corporations;
- the changing world of marketing and sales due to the new information/communication technologies that have opened up new approaches and ideas to marketing communication.
BSC
WHAT TO EXPECT FROM THIS PROGRAMME?
The Bachelor of Communication (Hons) is a communication programme offering four (4) exciting specialisations:
- Advertising & Brand Management
- Public Relations & Persuasion
- Organisational & Corporate Communication
- Integrated Marketing Communication
BSC
CAREER OPPORTUNITIES
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Advertising & Brand Management
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Public Relations & Persuasion
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Integrated Marketing Communication
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Organisational & Corporate
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BSC
DETAILS
PROGRAMME STRUCTURE
- Understanding Human Communication
- Media, Culture & Society
- IT Applications
- Public Speaking
- News Writing for the Media
- Principles of Advertising & Branding
- Intercultural Communication
- Fundamentals of Public Relations
- Organisational Communication
- Integrated Marketing Communication: Principles & Practices
- Webpage Development and Management
- Communication Law
- Consumer Behaviour
- Fundamentals of Copywriting
- Brand Identity & Position
- Critical Understanding in Social Media
- Propaganda & Public Opinion
- Image & Reputation Management
- Managing Interpersonal Communication
- Media Technology
- Media Planning & Management
- Communication Research Methods
- Research Project
- Campaign Management
- Media Literacy
- Political Communication
- Corporate Social Responsibility (CSR)
- Pass STPM or its equivalent with minimum Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR
- Pass STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; OR
- A Diploma or its equivalent with a minimum of CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
- A Diploma in Media and Communication/Mass Communication/Public Relations or its equivalent; OR
- Matriculation/Foundation or its equivalent with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent; OR
- UEC: Pass UEC with minimum Grade B for 5 subjects;
- Any other qualifications will be considered on a case-by-case basis (in accordance with the qualifications that are recognized by MoHE)
January, May and September
3 years inclusive of internship
You will undergo a trimester of comprehensive training that is especially designed to give you an intensive hands-on learning experience within a challenging work environment in the PR industry.
- Malaysian Studies 3 / Ethnic Relations
- Bahasa Melayu Komunikasi 2 / Islamic Civilisation and Asian Civilisation
- Academic Writing Skills
- Professional Ethics
- Social Responsibility
INSPIRING LIVES, WIDENING HORIZONS
- We pride ourselves on consistently producing well-rounded, professional and competent young adults through our inter-disciplinary and immersion teaching methodologies, as well as our distinct focus on language proficiency and personal poise.
